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Unit of Sale:Single Unit
Number of Items in Set:1
Artist:Color photo by Hans W Hannau
Size:Standard (5.5 x 3.5 in)
Material:Cardboard,Paper
City:Between Palm Beach and Miami Beach
Original/Licensed Reprint:Original
Brand/Publisher:Florida Natural Color, Inc., Miami Beach, FL
Subject:1964 Boca Raton Club, FL Spanish Gothic Architecture by A Mizner
Continent:North America
Type:Printed (Lithograph)
Unit Type:Unit
Era:Photochrome (1939-Now)
Country:United States
Region:Florida
Theme:Addison Mizner,Architecture,Art,Boca Raton Club Tower in 1969,Clarence Geist,Famous Places,Hotel & Restaurant,July 12, 2021, the resort was renamed as The Boca Raton,Lake Boca (part of the Intracoastal Waterway),Lake Boca Raton,Lakeside,Landscapes,Roadside America,Seaboard Coast Line Railroad,Seascape,Social History,The Boca Raton Historical Society,Tour Boat on Lake Boca Raton,Tourism,Travel,renamed it in 1988 as the Boca Raton Resort & Club
Features:Chrome,Divided Back,Stamped
Time Period Manufactured:1960-1969
Unit Quantity:1
Country/Region of Manufacture:United States
Postage Condition:Posted
3316 4259 FLORIDA’S MOST LUXURIOUS WINTER RESORTRomantic Boca Raton Club, built in Spanish Gothic Architecture by Addison Mizner. Situated on beautiful Lake Boca Raton with ground reaching the ocean and the lovely beach. Located between Palm Beach and Miami Beach. Color photo by Hans W. Hannau Florida Natural Color, Inc., 101 NW 176th Street, Miami Beach, FLKoppel Color Cards, Hawthorne, NJ Postmarked POMPANO BEACH, FLA. MAR 5 1964 PMCanceled 1963 5c George Washington US Postage Stamp__________________________ The Boca Raton (often called the Boca Resort by locals) is a luxury resort and club in Boca Raton, Florida, founded in 1926, today comprising 1,047 hotel rooms across 337 acres. Its facilities include a 18-hole golf course, a 50,000 sq. ft. Forbes Five-Star spa, eight swimming pools, 30 tennis courts, a full-service 32-slip marina, more than 15 restaurants and bars, and 200,000 sq. ft. of meeting space. The property fronts both Lake Boca (part of the Intracoastal Waterway) and the Atlantic Ocean. The resort was operated as part of Hilton’s Waldorf Astoria Hotels and Resorts, and it is now privately owned by an affiliate of MSD Partners with the new name, The Boca Raton. HistoryThe resort first opened on February 6, 1926, as the 100-room Ritz-Carlton Cloister Inn. Originally designed and built by Boca Raton’s city planner, architect Addison Mizner, who intended Camino Real to be the main street of his new city, it was to have been one of two hotels, with the other being an oceanfront hotel. However, the Ritz-Carlton Investment Corporation became involved in the project and wanted the oceanfront hotel redesigned, so construction began on the smaller and financially more viable 100-room inn on the west side of Lake Boca Raton. Mizner’s development company, hurt by the end of the Florida land boom of the 1920s and the 1926 Miami hurricane, declared bankruptcy in 1926. Philadelphia utility millionaire Clarence H. Geist bought its assets in 1927, and he expanded the Cloister Inn into the Boca Raton Club. The architectural firm Schultze and Weaver doubled the inn’s size, and a cabana club was constructed where the «Addison on the Ocean» condominium building now stands. Subsequently, the U.S. Army used the club as barracks during World War II. Touted by officials as «the most elegant barracks in history,» it housed soldiers during the Boca Raton Army Air Field’s operation. After the war, the Boca Raton Club’s ownership and ultimately name were changed. The Schine family purchased the club in 1944, renaming it the Boca Hotel and Club. While it was affectionately known on brochures as The Boca Raton, the resort was part of the identical Schine portfolio which included the Biltmore Hotel in Coral Gables and the McAllister Hotel in Miami. Arthur Vining Davis, whose brainchild was the Arvida Corporation, was responsible for modernizing the hotel. Opening the Boca Raton Club Tower in 1969, the building is still considerably taller than any other building in southern Palm Beach County. In addition, its famous «Boca pink» color has made it more famous than its stature of 300 feet (ninety-one meters) and twenty-seven floors, and it is commonly referred to as the «pink hotel». Arvida also constructed the resort’s beach club in 1980, on the site that Mizner had intended the main hotel to stand on. VMS Realty, Incorporated (Van Kampen, Morris, Stone), the successors to Arvida regarding ownership, purchased the property in 1983 and renamed it in 1988 as the Boca Raton Resort & Club. In 2004, The Blackstone Group, a private investment firm, acquired the resort as part of its $1.25-billion acquisition of Boca Resorts, Inc., the publicly-traded owner and operator of five Florida resorts. In February 2009, the Beach Club finished a $150 million renovation, while the cloister and tower rooms were redesigned in 2006. In May 2009, Hilton announced that the resort would be the 13th property to join The Waldorf Astoria Collection. MSD Partners L.P., led by Michael Dell, purchased the Boca Raton Resort & Club on June 4, 2019. The new owners, as of 2020, have made a proposal to invest $75 million for renovations to the hotel, restaurants, and amenities. The property continued to be managed by Hilton under the Waldorf Astoria Hotels & Resorts brand until its departure in July 2021. As of July 12, 2021, the resort was renamed as The Boca Raton. https://en.wikipedia.org/wiki/The_Boca_Raton_Resort___________________________ Addison Cairns Mizner (December 12, 1872 – February 5, 1933) was an American architect whose Mediterranean Revival and Spanish Colonial Revival style interpretations changed the character of southern Florida, where the style is continued by architects and land developers. During the 1920s Mizner was perhaps the best-known living American architect. Palm Beach, Florida, which he «transformed», was his home, and most of his houses are there. He believed that architecture should also include interior and garden design, and initiated the company Mizner Industries to have a reliable source of components. He was «an architect with a philosophy and a dream». Boca Raton, Florida, an unincorporated small farming town that was established in 1896, became the site of Mizner’s most famous development project. The 6-foot-2-inch (1.88 m), 250-pound (110 kg) bon vivant epitomized the «society architect». Rejecting other modern architects for «producing a characterless copybook effect», he sought to «make a building look traditional and as though it had fought its way from a small, unimportant structure to a great, rambling house that took centuries of different needs and ups and downs of wealth to accomplish. I sometimes start a house with a Romanesque corner, pretend that it has fallen into disrepair and been added to in the Gothic spirit, when suddenly the great wealth of the New World has poured in and the owner had added a very rich Renaissance addition.» Or as he described his own never-built castle, drawings of which were part of his promotional literature, it would be «a Spanish fortress of the twelfth century captured from its owner by a stronger enemy who, after taking it, adds on one wing and another, and then loses it in turn to another who builds to suit his taste». As these quotes suggest, many Mizner buildings contain styles from more than one period, but all foreign. BiographyBorn in Benicia, at the time «the educational center of California», and (briefly) its state capitol, he traveled as a child with his father, Lansing B. Mizner, a lawyer, former President of the California Senate and the U. S. Minister to Central America, based in Guatemala. As a young man, he visited China in 1893, was briefly a gold miner in the Yukon (1898–99) (Canada, not Alaska). Of his seven siblings, six of them boys, he was closest to his younger brother Wilson, though his disreputable behavior caused Addison many problems. :He had a macaw parrot and kept as pets a series of monkeys, which often rode on his shoulder; his favorite had a headstone at his grave, identifying him as «Johnnie Brown, The Human Monkey, Died April 30, 1927». In 1932 Mizner published The Many Mizners, an autobiography covering his youth, year mining, and time in New York until the death of his mother. A second volume telling of his life in Florida was begun but never completed; the Palm Beach Historical Society has the typed manuscript. Mizner died in 1933 of heart failure in Palm Beach and is buried in the family vault at Cypress Lawn Memorial Park. Mizner’s HispanismAddison accompanied his father when the latter travelled to Guatemala in August 1889 to begin his duties there. His first stop, aged 15, on the boat to Guatemala was Mazatlán, Mexico. This was Addison’s first direct contact with the Hispanic world, which he described as «the greatest day of my life». His father Lansing Mizner spoke fluent Spanish, as did his paternal step-grandfather, James Semple, also a U.S. diplomat in Spanish America. Addison, who became fluent, after some tutoring enrolled at the Instituto Nacional in Guatemala City, «where we learned that boys fought with knives and not with fists». He remained there for a year, visiting Costa Rica, Nicaragua, and Honduras with his father, before returning to California in 1890 to study at the Bates School, a boarding school in San Rafael, California. His studies there ended in 1891 because of his brother Wilson’s expulsion for misbehavior. He continued his studies briefly at Boone’s College in Berkeley, California, with the hope of passing the entrance examination for the University of California (now University of California, Berkeley). Either he never presented himself for the examination, or he failed it. In any event, that was the end of his formal education. In his own words:I have based my design largely on the old architecture of Spain — with important modifications and to meet Florida conditions. I studied the architecture of Spain itself and drew somewhat on my knowledge of Spanish tropical America. In one of his advertisements:Spanish Art in Boca Raton homes adds a special charm to these dwellings, in a land of tropical beauty where the softness of the South makes life easy. He also assembled an excellent library on Spanish and Spanish Colonial architecture, which has survived and is now administered by the Historical Society of Palm Beach County. The first idea of Mizner about his first Florida building, now the Everglades Club, was that it should contain «a Moorish tower», a clear reference to the Alhambra, which Mizner visited and commented on. The Mediterranean Revival style Mizner introduced to South Florida was not Turkish or Italian, it was Spanish, specifically of the hottest, southern part of Spain, Andalucía; colonial Guatemala had similar architecture. He taught workmen to make Spanish red roof tiles, appropriate for the climate. A scholar states that Mizner’s mature style was «founded upon the architecture of sixteenth and seventeenth-century Spain», although the Alhambra is older and Guatemala was primarily the workmanlike eighteenth- and nineteenth-century architecture of the south of Spain. Like a colonial Spanish architect would have, in many cases he worked without paper plans. Many of Mizner’s projects have Spanish names: El Mirasol, El Solano, La Ronda, and others. In his never-realized plan for Boca Raton, between the present Palmetto Park Road and Hillsboro Boulevard, the main street, El Camino Real, has a Spanish name, though, in another of his fanciful stories, he claimed it was inspired by Rio de Janeiro’s Botafogo neighborhood. Streets east of the future Seaboard Coast Line Railroad line (where an «Addison Station» was to be constructed) had Spanish personal names: Ponce de Leon, Gonzalo, Juan, Isabel, Hernando, as well as Montazuma [sic], and Noche Triste. To the west they were to have the names of small Spanish cities: Tarragona, Cordoba, Toledo, Alcante (for Alicante), Burgos, Palencia, Lucena, the palace/monastery Escorial, and even small towns: Monreal, Munera. In the planned Spanish Village neighborhood («Mizner Plat 11»), projected streets had Spanish names: the main Alvarado Road, and crossing it: Ébano, Feraz, Grúa, Haz, Ídolo, Jasmine, Kay, Labio, Malvis, Nao, Orear, Prado, Quevedo, Rocinante, and Salerno. The different types of pottery produced by Mizner Industries each had the name of a Spanish city. https://en.wikipedia.org/wiki/Addison_Mizner___________________________ Spanish Gothic architecture is the style of architecture prevalent in Spain in the Late Medieval period. The Gothic style started in Spain as a result of Central European influence in the twelfth century when late Romanesque alternated with few expressions of pure Gothic architecture. The High Gothic arrives with all its strength via the pilgrimage route, the Way of St. James, in the thirteenth century. Some of the most pure Gothic cathedrals in Spain, closest related to the German and French Gothic, were built at this time. In some cases the Gothic style was built and decorated with Mudéjar elements by Mudéjar craftsmen and Christian craftsmen influenced by them, creating a highly distinctive Gothic style unique to Spain and Portugal. The most important post−thirteenth-century Gothic styles in Spain are the Levantine Gothic, characterized by its structural achievements and the unification of space, and the Isabelline Gothic, under the Catholic Monarchs, that predicated a slow transition to Renaissance architecture. Sequence of Gothic styles in Spain Ages of the main Gothic elements in many Spanish cathedrals.The designations of styles in Spanish Gothic architecture are as follows. Dates are approximate. Early Gothic (12th century)High Gothic (13th century)Mudéjar Gothic (from the 13th to the 15th centuries)Levantino Gothic (14th century)Valencian Gothic (14th and 15th century)Catalan GothicFlamboyant/Late Gothic (15th century)Isabelline Gothic (15th century)Plateresque Gothic (15th century) https://en.wikipedia.org/wiki/Spanish_Gothic_architecture_______________________ Boca Ratón is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 census and it ranked as the 23rd-largest city in Florida in 2022. However, many people with a Boca Raton postal address live outside of municipal boundaries, such as in West Boca Raton. As a business center, the city also experiences significant daytime population increases. Boca Raton is 45 miles (72 km) north of Miami and is a principal city of the Miami metropolitan area, which had a population of 6,138,333 at the 2020 United States Census. It was first incorporated on August 2, 1924 as «Bocaratone», and then incorporated as «Boca Raton» on May 26, 1925. While the area had been inhabited by the Glades culture, as well as Spanish and later British colonial empires prior to its annexation by the United States, the city’s present form was developed predominantly by Addison Mizner starting in the 1920s. Mizner contributed to many buildings in the area having Mediterranean Revival or Spanish Colonial Revival architecture. Boca Raton also became a key city in the development of the early computer industry. The city is the birthplace of IBM’s first personal computer and various other technologies created by the company…. In 1925, Mizner announced his plan for «the foremost resort city on the North American continent,» «a new exclusive social capital in America.» After spending several years in Palm Beach, where, in his own words, he «did more than any one man to make the city beautiful,» and designed the Everglades Club among many other buildings, in Boca Raton his plan was to create from scratch «a resort as splendid in its entirety as Palm Beach is in spots.» Activity in that area began at least a year, before Mizner’s announcement. Land acquisition, tens of thousands of acres, was the largest part. But it is hard not to see Mizner’s hand in the incorporation of Boca Raton in 1924; the city immediately appointed him Town Planner. The Mizner Development Company was incorporated in 1925, and promptly issued $5 million of stock, which was fully subscribed in less than a week. $500,000 was reserved for the «average Floridian»; the remainder was purchased by, as Addison called them, «noted personages», all with a Palm Beach connection: Lytle Hall, Harold Vanderbilt, J. Leonard Repogle, the Duchess of Sutherland, Rodman Wanamaker, Paris Singer, Irving Berlin, Madame Frances Alda, W. C. Robinson, H. H. Rodgers, D. H. Conkling, A. T. Herd, Porte, William Kissam Vanderbilt II, Elizabeth Arden, Jesse Livermore, Clarence H. Geist, and T. Coleman du Pont as chairman. Addison’s brother Wilson also appears on the list of investors, but he had little to invest. Instead of the existing Palmetto Park Road, the main street in Mizner’s Boca was to be El Camino Real, 20 lanes wide, which Mizner fancifully translated as «The Royal Highway», referring to Spain’s road network and to the road to Santa Fe and to the Spanish missions in California. (Spanish kings rarely or never travelled on these roads; «The Government Road» would be just as accurate.) It was originally to be circular, with a lagoon in the middle. Soon it became, in the plans, Boca Raton’s main east-west street, to be 220 feet (67 m) wide and with a canal for pleasure boats in the center. (In the drawing of it on the cover of Mizner Development’s first brochure is a Venetian gondola.) Only 0.5 miles (0.80 km) of the road was built (although the street has subsequently been extended to the west at normal scale). According to drawings, the centerpiece of the street was to be a canal for pleasure boats; it was never built. All streets were to be at least 60 feet (18 m) wide. His first buildings in Boca Raton were his Administrative Buildings, on El Camino Real (in 2018 the Addison Restaurant), and a small hotel to house interested investors. Mizner designed Boca’s first town hall/police station/fire station/library, although the design actually built is much smaller and less expensive than what Mizner planned. Today (2018) it is the Boca Raton History Museum, which houses Boca’s Welcome Center and the Boca Raton Historical Society. The hotel was his Ritz-Carlton Cloister Inn, built in 1926, later renamed the Boca Raton Resort & Club, and is one of the only «5 star» hotels in Florida. The 1969 addition of its «pink tower» hotel building is visible from miles away as a towering monument on the Intracoastal Waterway. Because of the end of the Florida land boom of the 1920s and the 1926 Miami hurricane, the Mizner Development Corporation went into bankruptcy in 1927. Little of Mizner’s Boca Raton was ever built: his Administration Buildings, the Cloister Inn, 1/2 mile of El Camino Real, the small Dunagan Apartments (demolished), a few houses near the Cloister Inn (demolished), the Spanish Village neighborhood, and a few small houses in what is now the Old Floresta Historic District neighborhood. https://en.wikipedia.org/wiki/Boca_Raton,_Florida____________________________ Clarence H. Geist was born in 1866 on a farm in LaPorte, Indiana. After education at a “normal school” (teacher’s college), he made a living selling horses. He returned to Chicago to work for the Rock Island Railroad, entered the real estate market, and eventually joined Rufus and Charles G. Dawes in the development of a gas and electric utilities company. (Charles Dawes was to serve as vice president in the late 1920s, and the Dawes brothers took over the management of the Mizner Development Corporation in mid 1926.) Geist married Florence Hewitt, and in 1905 they moved to Philadelphia and Geist began investing in utilities, gaining control of the Philadelphia Suburban Water Company. It was his association with the water supply that earned him the nickname “Waterboy.” Geist had become a snowbird in Palm Beach in the early 1920s. He built a beautiful house, La Claridad, on Golf View Road designed by Marion Syms Wyeth, the original architect of Mar-a-Lago. One of the legends about Geist is that he built the Boca Raton Club because he had been blackballed from the Everglades Club due to his uncouth behavior. This is not true—he was a member of that august body and many others as well. He also became an investor in the Mizner Development Corporation’s “Boca Raton” project. By spring of 1927, the Mizner Development Corporation was deeply in debt, yet another victim of the collapse of the Florida Land Boom. After several rounds of bidding, Geist’s agent, New York attorney Jerome Gedney, offered $71,500 for the 16,000-acre holdings of the MDC, including the Cloister Inn, Administration Buildings, Floresta and Spanish Village houses, and miles of oceanfront. He also accrued millions of dollars in debt. Geist’s principal interest was golf. He was an avid golfer who owned the Seaview Golf Club near Atlantic City, which is still in business. Geist had long considered establishing a winter club like his summer club in New Jersey. The Cloister Inn, with its three courses, seemed like an ideal investment, but first, the 100-room inn needed to be expanded. Geist hired New York architects, Schultze and Weaver, already famous for the Biltmore in Coral Gables, the Roney Plaza in Miami Beach, and the Miami News Building (Freedom Tower) in Miami. They also designed the current Breakers in Palm Beach and would go on to create the Art Deco masterpiece the Waldorf Astoria in New York. In 1928, the architects drew up a plan for a 300-room addition featuring a six-story building surrounding a square entrance courtyard. This would triple the size of the Cloister Inn but incorporate it into the new plans. Schultze and Weaver planned the new hotel with respect to Mizner’s original design. There are several features in the “addition” that mimic those in the Cloister Inn. Construction began late in 1928 and took all of 1929. The new hotel had a much fancier entrance—the facade now faced south instead of west. Camino Real was completed to the Intracoastal, and a roundabout with a fountain in its center enlivened the entrance drive. The Club retained Mizner’s public rooms, but the original Mizner Dining Room was turned into a lounge and replaced with the new lakeside Cathedral Dining Room. Jacques Greber was the landscape designer; he oversaw a new fountain with the “Boca Raton lady” (actually Salome) by sculptor Ettore Pellegatta at the center of the courtyard. The second courtyard, within the rectangle of Mizner’s original inn, was also renovated, and a beautiful Charbagh-style garden with water running in troughs into the Mizner loggia replaced what had been sand and palm trees. One of the new features was a beautiful saltwater pool that stood where the new Harborside Pool Club is today. It was known as the “Garden Pool.” There was also an indoor pool, like the swank hotels of old. It was not at all popular; why would you want to swim inside when you had the glorious Florida climate outside? Eventually, Palm Beach architect Maurice Fatio was commissioned to convert the pool into an auditorium. Today it is the Valencia event room. In addition, the hotel’s beachfront access was at the “Cabana Club,” on the beach south of the Boca Raton Inlet at Bahia Cabana, where the Addison condos stand today. There were initially 200 cabanas and a saltwater pool and casual dining under the moonlight. It was replaced by the Beach Club in about 1980. The new hotel opened unofficially at Christmas, 1929, but formally on January 7, 1930. Although the Club operated as a hotel, it did require membership. Originally, 700 members paid $5,000 for their membership and received 50 shares of stock in Geist’s new Spanish River Land Company. After that, members paid $100 a year to retain their memberships. Club members would enjoy all of the amenities of the lavish new hotel, including tennis courts, golf, lots of swimming, and horseback riding. There are several legends about Geist that are likely untrue or at least questionable. Most seem to have originated with Boca Raton novelist Theodore Pratt, who published a booklet dubbed “The Story of Boca Raton” in 1953. This was written shortly after Alva Johnston published the amusing but apocryphal account of the Mizner brothers available in the book The Legendary Mizners. Pratt claimed Geist, known for his coarseness, was a “big, barrel-bodied, loud-voiced fellow who didn’t care what he said to anybody.” He would stride around the lobby in his bathrobe after coming off the golf course and preempt anyone waiting on the elevator to be taken to his sixth-floor suite. The nightly movies could not start until he arrived, and he never bothered about the time (possibly true). Geist was allegedly in great fear of being kidnapped. To prevent this, he supposedly kept two armed guards with him at all times and ordered the staff fingerprinted to learn of any past crimes. There may be a grain of truth in some of this; it became popular after his death to “Geist-bash” amongst the locals. To his family, he was the opposite of a boor—polite, considerate, and kind. He could certainly be high-handed. The Boca Raton Historical Society contains a copy of a long speech he apparently gave to the city commissioners and others in 1929. In it, he admonished the citizens to behave themselves; one can only guess how the locals reacted. Here are some excerpts: There are just two pests we have to contend with in Boca Raton. The first is politics…The only ones in the town that should draw any salary should be the Town Clerk that keeps the books, the man who runs the Waterworks, and the Policeman. The second greatest pest you have to deal with in this community is the mosquito… If the people will get together…and persuade them to bury their tin cans and keep their rain barrels covered, and if the whole community will be inclined to watch the mosquito situation, I see no reason why this community should not be well rid of mosquitoes. If they don’t do this, you are never going to make any money out of your town, because people are not going to come down here and be pestered with mosquitoes…I am anxious to have a town built here that everyone will be proud of…I don’t want to run your political situation here one minute. I want you to run it yourselves, but if I go ahead and build a splendid community of houses and homes, it is going to be necessary for the people who live here to cooperate with me…My coming to Boca Raton does not mean that I came here to take anything away, because there is 1926/The Boca Raton 77 nothing here to take away. The sun, the ocean, and the climate is something no one can take away from this Town…But don’t forget to get rid of the mosquito. Geist’s Boca Raton Club manager was a man named Gordon Anderson. City records show the close relationship between the Club, Clarence Geist, and the city at the time. The Club was prepared to direct the town’s actions and even spend the town’s money on projects important to its maintenance. Most local citizens seemed to have accepted this patronage, since it benefited them most. BRIDGES The first bridge over the Boca Raton Inlet was a fixed bridge, which spanned east-west south of the current span. Mizner planned to replace this span to allow access from the ocean to his new hotel; this did not happen before his project went bankrupt in 1927. In December 1929, with the opening of the new Club at hand, Geist’s Spanish River Land Company added a draw to the bridge and raised it to accommodate boat traffic. In addition, Geist also had a swing bridge, originally from Deerfield Beach, moved into place at the Intracoastal, now the Camino Real bridge. It was a turn bridge, which operated on a pivot. This bridge was eventually replaced with the current bascule span in 1938. FLORIDA EAST COAST RAILWAY STATION Boca Raton’s only railroad station at the time of Geist’s arrival was a wooden freight depot located on the east side of the tracks just north of Palmetto Park Road. This was clearly inadequate for the patrons of the swanky new hotel. In 1929, the railway began construction on a beautiful new station designed by architect Chester Henninger, smack dab in the middle of Dixie Highway north of Camino Real. It opened in 1930, and today Dixie Highway curves to accommodate the building. WATER PLANT Boca Raton’s first water plant was on East Boca Raton Road close to today’s Northeast Fifth Avenue. For the “Waterboy,” Geist, this was completely inadequate for his new hotel. On June 13, 1928, the city commission voted to put the water plant issue before voters. At the time, the city was in terrible debt due to the bust of the Boom, the construction of Town Hall, and the acquisition of “Old Besty,” the city’s first fire engine. A few days later, the city commission voted to hire J.B. McCrary Engineering to build the system and passed an emergency ordinance declaring the need for a new water system based on public health needs. The cost was $55,000, which came in the form of a loan from Geist, who also said, “…Water is the foundation of every community and without GOOD water, no one will ever come to this town. … There are three things that kill people—the first is bad water, the second is bad whisky, and the third is good whisky.” The water plant was the most modern, state-of-the-art plant in Florida at the time and opened in 1929; it was a beautiful example of the Mediterranean style in vogue at the time. HOUSES In 1930, Geist began construction on two houses on Camino Real opposite the hotel designed by Marion Syms Wyeth in the Mediterranean style. They reportedly cost $45,000—a tremendous sum in 1930. The westernmost house was sold in 1931; the easternmost house didn’t sell right away and was leased to club members, at least in the 1930s. The latter is historically designated and still stands at 290 East Camino Real. In 1936, he made a second attempt in the neighborhood east of the Intracoastal and south of the Club, known as the Estates Section. He had four houses constructed by Palm Beach architect Maurice Fatio in what was then a “tropical Georgian” style popular in Palm Beach at the time. The houses still stand; 1240 Cocoanut Road is in the Boca Raton and National Register of Historic Places. AIRPORTIn 1935, Club Manager Anderson told the town that many Club members had airplanes, and wouldn’t it be great if Boca Raton had an airport? Over the next several years he wrote many letters to officials at state and local levels seeking funding for the project. The town was able to offer land “too far west” for development, a salary for an airport manager, and some labor and equipment to apply for a Works Progress Administration (WPA) grant in 1936. When the WPA hesitated because the offer was too low, Anderson encouraged city fathers to add an additional $15,000, including rock for the runways, equipment, and skilled labor. He also campaigned in Washington and arranged for the Club to pay for part of the project. By 1937, the airport was in operation, although without lights or even a hangar. The presence of even this modest facility would be vital in attracting the Boca Raton Army Air Field to town in 1942. TRUE STORIESAnother Pratt story about Geist is the scene he created upon his arrival in his private train car each year. Pratt reported: Club-connected people and their relatives were expected to turn out at the railroad station. While the club orchestra serenaded him, Geist descended from his car like a deity. He went down the receiving line, shaking hands with everybody in what he believed to be true democratic fashion. The gentry was being nice to the peasants. In the spring, the absurd performance was repeated in reverse. The old-time Boca Raton residents remember the hotel orchestra playing for Mr. G. and everybody in town showing up for his arrival. And why not? The man, with his fancy clubhouse, was truly the savior of poor little Boca Raton, which was suffering whiplash after the failure of the Mizner Development Corporation and the dramatic bust of the Boom. Throughout the Depression years, almost every person in Boca Raton owed their livelihood to the Club. They either worked there part-time or supplied goods and services to the hotel. Geist’s “self-serving” projects also brought a safe new water supply, an airport, two bridges, and a shiny new passenger station for all Boca’s citizens to enjoy. Today, few people recognize the name of a man who so impacted the history of our community. Clarence Geist did not live to see the new drawbridge at Camino Real; he died in June of 1938. In its 1939 dedication, the bridge was actually named in his honor, “in memory of the part played by the late Clarence H. Geist in the development of Boca Raton.” https://www.thebocaraton.com/blog/clarence-geist-and-the-boca-raton-club/____________________________
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